Coca-Cola, PGA Tour extend sponsorship pact through 2010

The Coca-Cola Company and the PGA TOUR have announced that they will extend their multi-year partnership for five years, through 2010. Under the agreement, Coca-Cola will continue as the presenting sponsor of the PGA TOUR's elite, season-ending THE TOUR Championship presented by Coca- Cola. The world's most popular soft drink will also continue its status as Official Soft Drink of the PGA TOUR, the Champions Tour and the Nationwide Tour, and the Company will receive beverage-category exclusivity for its full array of beverages, including carbonated soft drinks, juices, waters, teas and sports drinks. Coca-Cola also will continue its charitable support of The First Tee, a non-profit grassroots program that promotes the values and enjoyment of golf to a new and diverse generation. In addition to the Company's ongoing financial support, proceeds from THE TOUR Championship presented by Coca-Cola will support The First Tee facilities in Atlanta. "The PGA TOUR sponsorship embraces many elements that are important to our Company and brands, including our heritage with golf and supporting our hometown community," said Chuck Fruit, Chief Marketing Officer of The Coca-Cola Company. "And, through our continued involvement with The First Tee, we are pleased to play a part in helping young people learn the importance of a positive attitude and encouraging them to participate in an active lifestyle." "We are extremely pleased to announce this long-term extension of our broad relationship with The Coca-Cola Company," said PGA TOUR Commissioner Tim Finchem. "This has proven to be a strong and mutually beneficial partnership that aligns two strong brands that share highly compatible values. Moreover, The Coca-Cola Company's continued involvement with THE TOUR Championship in Atlanta undoubtedly will further the event's growth and stature." THE TOUR Championship presented by Coca-Cola is open only to the top-30 money winners on the PGA TOUR. The event is annually contested at Atlanta's renowned East Lake Golf Club, the formative home of the legendary Bobby Jones. In 2004, reigning U.S. Open Champion Retief Goosen came from behind to defeat a resurgent Tiger Woods by four shots.