Hilton to participate at ATM 2005

Hilton International is set to showcase a staggering 140 Hilton and Conrad properties from its global portfolio at the forthcoming Arabian Travel Market 2005, while launching its successful summer promotion 'Hilton For Free 2005' with new strategic partners. “ATM is one of the most important travel and tourism shows in the world, particularly in light of the region’s tremendous tourism and leisure development. 10 per cent of our global revenue is generated from the Middle East.. The outstanding level of international participation from our properties worldwide and Conrad’s second participation this year comes as no surprise,” said Rudi Jagersbacher, Vice President, Arabian Peninsula, Hilton International. “All regional properties as well as a staggering number of international ones are taking part this year. Hilton in India will be represented for the first time as a result of our recent re-branding of eight prime properties as Trident Hilton. Hilton representatives from Australia, New Zealand, Austria, Belgium, France, Holland, Italy, Turkey, UK, Maldives and Thailand will all share a bigger and better stand this year,” he added. Exhibiting at ATM for the twelfth consecutive year, Hilton will unveil a string of new hotel openings across the Middle East, and mark the start of the 8th year of ‘Hilton For Free’ – Hilton’s popular and successful summer promotion, which this year will have new partners on board and promises better savings than ever before with 140 upscale Hilton and luxury Conrad hotels in 100 spectacular destinations. Hilton International is one of the most established international hotel chains in the Middle East, recognising the region’s enormous tourism potential in the early 1970’s. With Hilton’s rich heritage in the Arab world, the world’s leading hotel brand now operates 32 regional properties, 14 of which are in the GCC, and has an aggressive development pipeline. As the first international hotel chain to enter the UAE market 33 years ago, with the Hilton Al Ain opening in 1972, many of Hilton’s most established regional properties are located in the UAE. The award-winning Hilton Abu Dhabi followed in 1973, and the Hilton Fujairah Resort celebrates its 27th anniversary this year. “The Middle East is one of the fastest growing regions in the world, and we pride ourselves on our strong representation and in depth understanding of its hospitality market. Our focus is on working closely with the various local tourism boards across the region to help develop the business and leisure sector. Hilton’s regional portfolio continues to grow steadily and we will be making a number of other key announcements this year. Our ultimate goal is to open a Hilton property in every major city in the region,” concluded Jagersbacher.