Maktoob.com acquires Strategiy.com

Maktoob.com, the Arab world's leading and most popular online destination, has announced that it had acquired Strategiy.com, the Middle East's leading portal for the marketing, advertising and media professionals. By confirming this important agreement, Maktoob.com (www.maktoob.com) and Strategiy.com (www.strategiy.com) will now be able to integrate their core strengths to provide media, marketing and advertising professionals in the Middle East with a powerful set of services while managing and delivering compelling content and experiences across different disciplines. A top official from Maktoob.com said that the new development was an important step forward for both organizations and will allow Strategiy.com to address a wider audience in the Arab world, while providing it with a significant greater opportunity to expand into newer markets, using Maktoob.com's highly established network and deeper penetration. "Both Maktoob.com and Strategiy.com are passionate about addressing the needs of the growing advertising and media community in the region and creating a platform where these professionals can interact with each other and explore opportunities to grow," said Ahmed Nassef, Vice-President & General Manager, Maktoob.com. "By synergizing our expertise in our specialized fields, we are uniquely positioned to offer a powerful medium that will incorporate innovative solutions and applications for this niche industry." Strategiy.com is a one-stop online destination featuring a rich mix of relevant services, including profiles and interviews on industry leaders, special reports, news and information resources, features, surveys, a directory of services offered by agencies, a list of upcoming exhibitions and employment opportunities for job-seekers. "The acquisition of Strategiy.com could not have come at a better time for Maktoob.com. With the Middle East media and advertising industry witnessing a boom, there is now a huge demand for both regional content and interactive communications services," Nassef said. While Strategiy.com has been at the forefront in highlighting core issues and trends related to the region's media and advertising sectors, Nassef pointed out that with the acquisition, Maktoob.com could now offer a comprehensive bouquet of services and solutions aimed at a larger audience. "We are continuously exploring opportunities to add important and focused services to our expanding portfolio in order to further evolve as a powerful online community with relevant content and enrich the online experiences of our users," he explained. "The Strategiy.com acquisition will definitely help us to further consolidate our relations with the media and advertising community in the region." Strategiy.com has a dedicated team of highly experienced professionals with a thorough knowledge of the latest international trends in advertising, information technology and marketing. "Of course, an acquisition of this nature represents a tremendous step forward within our industry in what we plan to offer our clients," said Ashwin Salian, Strategiy.com's Co-Founder and Senior Manager, Content Services. "With this important development, Strategiy.com now has a strategic foothold in the Arab world and already we are moving forward with some of the most creative and innovative new solutions provided by Maktoob.com."