Al Masaood completes Nissan showroom retail visual identity

Al Masaood Automobiles, exclusive dealers for Nissan and Infiniti range of vehicles in Abu Dhabi and Al Ain have completed the retail visual identity signage program for their second flagship showroom located in Khalidiya, Abu Dhabi. Nissan has launched a Retail Visual Identity Programme with the objective of creating a consistent visual perception and delivery across the world, and establish a visual vocabulary that reflects the company’s innovative and forward thinking approach to business. The new retail design incorporates a sharp, hi tech exterior in keeping with Nissan’s technological edge and a softer interior creating an environment that is more relaxed and conducive to sales. Speaking at the occasion Mr. David Radcliffe, General Manager, Al Masaood Automobiles commented. “We are committed towards upgrading all our existing showrooms and are making significant investments to create a unique, consumer oriented retail environment that effectively represents the modern new Nissan brand and employ the latest retailing practices. Our aim is to provide a superior customer experience and with this initiative, we will be able to take our customer service to a new level. The modern new look of the Khalidiya facility is perfectly in keeping with the bold and innovative new products being offered by Nissan”. The Nissan line up provides customers an opportunity to choose from the brand new Tiida, guaranteed to add spice to your life and available in Sedan as well as Hatchback, Nissan Sunny, the favorite entry level sedan, the Altima which is truly the alternative to ordinary cars, the powerful Maxima and the stunning 350Z. For those customers whose pulse is set racing by 4WD vehicles, Nissan now offers the largest SUV line up in the region comprising of the well accepted and popular X Trail and Pathfinder, the legendary Patrol that is referred to as the King of the Desert and the all new Armada and Murano. Al Masaood Automobiles has a total of five showrooms in Abu Dhabi and Al Ain which include the flagship state of the art showroom at Najda, Khalidiya, Beda Zayed and two exclusive showrooms in Al Ain. For the convenience of customers all Al Masaood showrooms are open from Saturday through till Thursday from 8 am to 2 pm and from 4.00 pm to 9.00 pm allowing customers an opportunity to drop in as per their convenience.