Bharti Telesoft powers any-amount eRecharge for Mobinil Egypt

Bharti Telesoft has successfully deployed PreTUPS, an open, standards-based prepaid service delivery platform, at Mobinil, the leading GSM operator in Egypt with over 8 million customers. The product was successfully implemented against a stringent time-line, budget and functionality objectives, following which Mobinil is able to extend the convenience of anytime, any amount top-up to its prepaid customer base. Branded eRecharge, the service allows prepaid users to electronically purchase and receive airtime credit from a top-up agent or other mobile users, for instance, friends, and family. The transferring agent merely types the amount, security PIN and a destination number and sends it to the electronic recharge system. Both the user and the subscriber receive a confirmatory SMS on successful completion of the transaction. In addition to offering the prepaid segment a convenient mechanism to recharge their phone accounts, the solution enables Mobinil to electronically distribute bulk airtime minutes to various intermediaries, distributors and retailers in the supply chain and to broaden its delivery network, as any person equipped with a handset can become a refill agent. Electronic distribution of talk time significantly downscales the manufacturing, transportation, distribution, and inventory costs associated with voucher-based top-up mechanisms. The operational efficiencies resulting from the lowered cost of serving the subscriber lends Mobinil the flexibility to go-to-market with a wide range of subscriber-friendly tariff packages including micro-prepaid options for price-sensitive segments. Prepaid users benefit from the freedom of being able to top-up respective accounts by any amount, enabling better management of finances. “Prepaid constitutes over 80% of our subscriber base. The prepaid refill solution and the added functionality to transfer credits within family and friends will appeal to the Egypt market and create customer stickiness. Bharti Telesoft’s PreTUPS helps us cost effectively scale the prepaid service delivery channel, improve service accessibility, and offer competitive tariffs in a demanding marketplace," said Mr. Fadi Zaky, VAS Product Development Manager at Mobinil. “Bharti Telesoft is committed to offering relevant and innovative solutions to improve service penetration and delivery in new growth markets. Our partnership with Mobinil is reflective of our acceptance as a reliable vendor of leading-edge prepaid solutions in the MENA market," said Mr. Sanjiv Mital, CEO Bharti Telesoft Ltd.