Ford to sell Volvo cars in India
June 29, 2006
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Client(s):
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Ford Motor Company
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Volvo Car Corporation has decided to introduce its cars in India, with sales scheduled to start during the fourth quarter of 2006. The new subsidiary, Volvo Car India, will have its head office in Delhi. Volvo Cars will start its product introduction with the Volvo S80 and the Volvo XC90 and the plan is to introduce more models on the Indian market in due course.
"It is an important step for Volvo Cars to establish a presence on this market at a time when India is showing considerable growth in the passenger car market. Moreover, we believe that the timing is right in comparison with our closest competitors," says Volvo Cars President and CEO Fredrik Arp.
India is experiencing very favourable economic growth with low inflation and a stable currency. Total new-car sales on the Indian market are expected to increase from 1 million cars per year to 1.6 million over the next four years. "This gives us an excellent foundation for starting sales of Volvo cars on this market," says Volvo Car India's Managing Director Paul de Voijs.
Volvo Car India will establish three dealerships in 2006 and the prestige models in the company's range, the Volvo S80 and XC90, will be the first to be marketed.
"All these models represent modern Scandinavian elegance and we are convinced they will be highly successful on the Indian market too," says Fredrik Arp. "Our objective is to build the already strong Volvo brand in India with quality prestige cars from Volvo," adds Mr. Arp.
Between 2006 and 2009, Volvo Car Corporation is facing the most aggressive launch period in the company's history with three all-new models: the Volvo C70, the Volvo S80 and the Volvo C30. Several additional models will follow during the next few years.