MasterCard launches Ramadan and Eid campaign in Egypt

MasterCard Worldwide has launched the MasterCard Ramadan and Eid Campaign in Egypt. Between September 25th and November 7th 2006, MasterCard together with participating customer banks and merchants are offering MasterCard cardholders the chance to benefit from a 10% discount when making purchases with their MasterCard debit or credit card. During the MasterCard Ramadan and Eid Campaign in Egypt, Virgin Megastore, Timberland, adidas, Levi’s, and participating restaurants, Al Azhar Park, Abu Auf Tent, The Place, Blue Nile, Le Pacha 1901, Abou El Sid, Abu Shakra, Nile Crystal Boat, Plato Egypt Restaurant & Café and Passionelle, in association with MasterCard and customer banks, are offering a 10% discount on items purchased with a MasterCard card at these retail merchants and restaurants. The discount is applicable to all merchandise at Timberland, adidas and Levi’s as well as CDs, books and DVDs from Virgin Megastore. In addition, during the campaign period, participating restaurants in Egypt are also offering a 10% discount off the total bill to MasterCard cardholders. Supporting this campaign are also participating MasterCard customer banks namely the Arab African International Bank, Banque Du Caire, Citibank, Commercial International Bank (CIB), Banque Misr, National Bank of Egypt, HSBC and Piraeus Bank. The MasterCard Ramadan and Eid campaign enables MasterCard cardholders to enjoy priceless experiences, benefiting from discounts and fully enjoying the holiday season with their families. Ayman Baky, Marketing Manager, Virgin Megastore said that “MasterCard Worldwide and Virgin Megastore have worked closely together for the past three years. We have teamed up to launch one of the biggest credit and debit card campaigns in Egypt, offering many exciting opportunities to all MasterCard card cardholders. Virgin Megastore would like to extend its utmost support to this campaign and will work hard to satisfy all MasterCard cardholders shopping at Virgin Megastore”. Ahmed Al Tayebi, Managing Director, Ra Sport, Egypt said: “Ra Sport for Import & Export S.A.E., the exclusive distributor of adidas, Timberland and Levi's in Egypt, is very pleased to take part in this campaign with MasterCard Worldwide, with the aim to serve our valuable customers. This campaign marks the beginning of our mutual cooperation, and we look forward to further enhance our relationship with MasterCard and better serve our esteemed customers”. Magdi Hanna, Vice President and Country Manager, Egypt, MasterCard Worldwide said: “MasterCard is delighted to introduce the MasterCard Ramadan and Eid Campaign in Egypt, cooperating closely with the participating customer banks and merchants and offering all MasterCard cardholders the chance to benefit from numerous discounts. MasterCard is a driving force at the heart of commerce and MasterCard cards carry the assurance of being accepted at more than 24 million acceptance locations around the world, which include more than 1 million ATM locations worldwide. MasterCard is the best way to pay for everything that matters at home and abroad.”