Abu Khader Automotive announces winner of ‘Unlock Your Fantasy – Win A Cadillac BLS’ campaign

Ms. Ann Roberts holder of ticket number 0011097 was announced as July’s lucky winner for the Abu Khader Automotive’s 6-month long “Unlock Your Fantasy – Win A Cadillac BLS” campaign. Throughout the campaign, and through a series of monthly raffle draws, Abu Khader Automotive is now granting shoppers across the country the opportunity to win fantastic prizes. It is granting this opportunity in cooperation with campaign partners Comprehensive Leasing Co., BLOM Bank, and Play FM. Ms. Roberts was announced as the lucky winner of July’s grand prize, a rejuvenating escape to The Jordan Valley Marriott Dead Sea Resort & Spa, at a raffle draw held on August 2nd 2007 at the Abu Khader Automotive’s showroom. During the raffle draw event, media representatives were also awarded. Entering the raffle draw for the month of July was anyone who shopped at Jordan Valley Marriott Dead Sea Resort & Spa, Vy, Vy Café, Vy Chi and Vy Ice THE One – Total Home Experience, COZMO, Fakhr El-Din, Nai and Vinaigrette among other ATICO outlets and DAMAS Jewelry. Abu Khader Automotive gave away a coupon shaped as a car key with any purchase made at any of the above mentioned outlets. Those key holders have to visit Abu Khader Automotive Showroom and activate their keys. The names of the key holders were not only entered into the raffle draw held for that month, but they were also entered into the campaign’s grand draw in January 2008 for the Cadillac BLS. Mr. Raed Muti, General Manager of Abu Khader Automotive, congratulated this month’s winner (Ms. Ann Roberts) and explained that the “Unlock Your Fantasy – Win A Cadillac BLS” campaign is aimed at creating an atmosphere filled with excitement for shoppers around Jordan. “We opted to choose non-traditional, out-of-home, and interactive means of promotion for this iconic brand to prove once again that Abu Khader Automotive provides an added value to its clients and prospective clients alike, we are proud of the positive interaction we got from the people who took part in this campaign, and we saw how eager they were to take part in all the fun.” “The message we are sending out through this campaign is, that the more you shop in Jordan the greater your chances of winning one of the many prizes we and our partners are offering. With every purchase you make, you are also increasing your chances of winning a brand new Cadillac BLS, which is a dream vehicle,” he added. The prizes that this campaign is offering are many with a new prize offered each month from July till December including a rejuvenating escape at The Jordan Valley Marriott Dead Sea Resort & Spa offered in July, a one year subscription at Vy offered in August, a home furniture voucher from THE One – Total Home Experience offered in September, a shopping voucher from COZMO offered in October, an entertainment voucher at any of ATICO Outlets in November and a Jewelry Voucher from DAMAS offered in December. The grand prize to be offered at the campaign’s finale in January 2008 is a brand new Cadillac BLS , and this iconic sedan will be offered to 1 lucky winner only. Mr. Fawaz Al Huneidi, Premium Brand Manager at Abu Khader Automotive, added that the firm decided to launch this campaign during the summer because this is the season that often attracts more people to shop and dine in Jordan. “On this occasion we thank our partners who have contributed significantly to the success of this endeavor so far and we look forward to 6 months filled with excitement. We believe that through the coming months we will be able to highlight the benefits that this vehicle has to offer, as the Cadillac BLS provides a luxurious and an adventurous driving experience for people who make it their vehicle of choice, for more information about the campaign we invite all our eager clients to visit (www.wincadillac.net)” he said. It is worth mentioning that the Cadillac BLS is one of the highest selling vehicles around the world. The Cadillac BLS is eye-catching with its strong sculpted shape. Its distinct crisp lines flow from the front, leading to angular sides, and finishing with high muscular shoulder lines and a stunning geometric rear.