Coca-Cola Leverages Corporate-Community Partnerships to support Women's Progress Conference
November 22, 2007
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Client(s):
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Coca-Cola Company
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In an effort to lend ongoing support to various Corporate Social Responsibility initiatives, Coca-Cola participated in the regional conference entitled "Leveraging Corporate-Community Partnerships to Support Women's Progress," held in Amman, Jordan, under the Patronage of Her Majesty Queen Rania Al-Abdullah.
Coca-Cola operates numerous social responsibility campaigns across the Middle East, such as the schools.com project in Jordan, which saw underprivileged schools receive computers to help Jordan develop into a knowledge economy. The company has also constructed children’s libraries in hospitals around the Arab world, in Jordan, Palestine and most recently in Bahrain, where a new library was inaugurated in the Salamaniyah Hospital in August, 2007.
Participants at the conference included regional business, government and non-governmental organization (NGO) leaders who have taken a leadership role in creating and promoting cross-sector partnerships to support women's progress in their communities.