Damas celebrates 60 years of success with Sarcar
December 15, 2008
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Client(s):
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Damas Jewellery
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Damas, the leading international jewellery and watch retailer in the Middle East, pays homage to Sarcar on completing 60 years of success – a watch brand which is charac-terised by an aura of apparent simplicity concealing an entirely original system and adorned with brilliant-cut diamonds.
In 1972, when Carlos Sarzano, founder of the Geneva watch manufacturer Sarcar, stated how important it was “to be large enough to be strong…and small enough to be free,” he could not have imagined that he was dictating a line of conduct on which his company’s enduring success was to be built. Today remaining faithful to these principles, Sarcar produces prestigious watches in limited and often numbered editions, based on state-of-art technology and superlative finishing executed by the finest ‘artisans of our time’.