In-store Marketing Excellence
November 08, 2009 - November 09, 2009
Venue:
Shangri-La Hotel, Dubai
City:
Dubai
Country:
UAE
Category:
Conference
Conference Focus
The store is more than a distribution point. It is a marketing medium that allows for various touch points of communication or messaging. Studies have showed that 85 percent of purchase decisions are made at store level, and 80 percent of those decisions are made in four seconds or less after viewing the products. It is vital for marketing professionals to recognise the importance of in-store marketing, and utilise this powerful tool to effectively influence and covert shoppers to sales.
This conference will bring participants to explore all aspects of in-store marketing, starting from the elements that influence customer purchasing decisions, developing and implementing in-store marketing program, to measuring and maintaining the efforts successfully. The latest Middle East customer trend will also be discussed during this forum, leading the participants to identify their significant target market and build up innovative and cost-effective marketing ideas that can truly capture the customers’ attentions.
All marketing professionals are urged to join this first time ever In-store Marketing Excellence conference in the Middle East, to equip oneself with valuable marketing knowledge, and to meet with marketing expertises that will share on their success case studies on this two-days interactive conference. A half-day workshop is lead by expert trainer, will also ensure participants in bringing back information that are much beneficial for their positions and organisations.
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