Corporate Sports Sponsorship Forum
November 23, 2009 - November 24, 2009
Venue:
Al Murooj Rotana, Dubai, UAE
City:
Dubai
Country:
UAE
Category:
Conference
Conference Focus
Globally, sports sponsorship is at an all-time high with global spending on sports sponsorship reaching $34 billion by year end 2008. Recognising the power of sponsorship, many companies are shifting the budget of their marketing portfolio from advertising to sponsorship. The technology literate and advertisement-avoidant generation are skipping past advertisements, but they’re still watching sporting events. In order to make a brand stand out from the crowd a sponsor will use sport to create a unique position in the mind of the consumer.
As companies continue to engage in sponsorship as a tool for marketing communications, there is a need for improved management, planning, selection and evaluation of sponsorship programmes. It is necessary in today's business climate for sponsorship to deliver tangible commercial value. Both problems and opportunities present themselves to the company, as the sports media fragments and the sponsorship opportunities become cluttered.
This unique two-day Corporate Sports Sponsorship Forum is devoted to providing an overview of relevant business practices, in the scope of Sports Marketing, as well as an analysis of how organisations in the Middle East can promote branding with sports sponsorship. In this sponsorship forum, there will be over 20 top leaders representing diverse audiences closely involved with business of sports in the Middle East to present, discuss and debate various issues facing the development and sponsoring of sports in this region. In addition, participants will have the opportunity to gather input and interact with keynote speakers and panel members and to discuss the future of managing sports marketing operations.
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