Canon, the world-leader in imaging and business solutions, has announced today the appointment of PHD to manage its media planning and buying account across the Europe, Middle East and Africa (EMEA) region. The appointment of this pan-EMEA network further supports Canon’s expansion into new markets across the region as part of its commitment to becoming one of the top 100 global companies.
Mai Youssef, Corporate Communications Manager, Canon Middle East, said: “This is an excellent opportunity to support Canon’s expansion into new markets across the region. In the current challenging business environment, I am reassured to know that the leadership of Canon is in very experienced hands.”
PHD will manage the media planning and buying for Canon across three business areas including Corporate, Consumer Imaging and Business Solutions.
James Leipnik, Chief of Communication & Corporate Relations at Canon Europe said, “As Canon develops its imaging business across EMEA, it needs support from agencies that have the experience and reach to move our communications forward consistently throughout this diverse region. We are confident PHD will be a strong new agency partner for Canon.”
“We are delighted to have been appointed by Canon. This is an opportunity for our teams to work with a world class brand that really values media ideas and innovation” commented Hilary Jeffrey, President, PHD EMEA.