How much global PR value to the United Arab Emirates has the F1 race in Abu Dhabi produced in your opinion?
Masses - this is a race seen by millions around the world, with Abu Dhabi said to be the best... |
Well, I'd say there will be a return on investment - but in the next few years. It has cost A LOT... |
There's a lot of PR within the UAE, but I am not sure how much value it has added internationally. |
Very little compared to the cost. Millions tune in to watch the race, not assess the Emirates... |