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Engine of the Year Award 2009: BMW wins 3 categories

July 05, 2009
Country: UAE
Client(s): BMW Group Middle East

German premium automotive manufacturer BMW celebrated three category wins this year at the International Engine of the Year Award, the world’s premier engine contest. Its EfficientDynamics development strategy has achieved an unrivalled balance between the efficiency and power of its engines, making them a favorite among the 65 members of the international panel of judges. Prizes were awarded across eight engine classes based on size, as well as three special categories, and the award for the overall winner.

The BMW group reigned supreme at the content across three engine classes: its V8 power unit used in the BMW M3 and the straight-six with Twin Turbo Technology used in the BMW 3 Series, BMW 1 Series and the BMW X6 were both winners in their respective classes.  Its four-cylinder twin scroll turbocharged engine Technology used in the MINI Cooper S also claimed victory, although BMW didn’t add to their 6 overall winners titles since the inaugural contest in 1999. This year’s impressive haul takes their grand total to 40 trophies during the 11 years that the International Engine Award has been taking place.

BMW’s dominance further rewards the company’s belief that sustainability and performance are inseparable, a belief put into practice with EfficientDynamics measures being implemented step-by-step across the entire vehicle portfolio.

The introduction EfficientDynamics began with engine related technology solutions being built into 2007 and 2008 BMW models. As of August last year, 120,000 vehicles were equipped with EfficientDynamics technologies. In the next stage of the EfficientDynamics strategy BMW Group will be introducing the BMW X6 and the BMW 7 Series ActiveHybrid models that integrate the latest electric and petrol engine technologies, providing a highly efficient power train and further reduced emissions.  These models will no doubt give next year’s judges plenty to consider.

 

Company Information
No information available

Contact Information
Contact name : Leanne Blanckenberg
Company name : BMW Group Middle East
Telephone No. : +971 4 313 2615
Email : leanne.blanckenberg@bmw.com

Contact name : Theo Hildebrand
Company name : d’pr
Telephone No. : +9714 3233668
Email : theo@d-pr.ae




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