In line with the launch of its regional offices in the Levant, Samsung, the world leader in consumer electronics and advanced digital technology, recently signed a mutual cooperation agreement with the renowned PR agency Action Public Relations (Action).
Action PR will devise a unique public relations and communications strategy to achieve Samsung’s objectives in the region, which include increasing local and regional awareness to Samsung’s brand and products and strengthening the brand’s overall presence. Action will handle Samsung’s public relations activities in all Levant countries, which include Jordan, Lebanon, Syria and Iraq.
Commenting on the signing of this partnership, Samsung Electronics Levant President Sunny Hwang said: “At Samsung, we appreciate the importance of public relations in delivering the correct image and messages associated with a given brand, particularly for larger corporations with broad investments. Hence, one of our top priorities upon launching our regional Levant office was to appoint a high ranking public relations agency to handle our PR and communication responsibilities in the region”
“We chose Action Public Relations as it is one of the foremost PR agencies in the region with an excellent track record, not to mention a team of specialists who have proven to be the cream of the crop in their field. They have daunting tasks ahead, particularly that they will oversee our PR activities in several countries, but we are certain that they will meet the responsibility head-on.”
In turn, Action’s Regional Manager Bashir Mraish expressed his joy at the signing of this agreement, emphasizing the qualitative leap Samsung is creating in the consumer electronics landscape in the region. “Samsung is playing a distinctive role in developing the technology scene in the region, which is why our team will dedicate all efforts to placing a detailed business plan to realize Samsung’s vision for the region and to penetrate its various markets. We hope this will be the start of a long and prosperous partnership.”
Samsung has garnered a reputation for creating a broad and varied range of high quality and competitively priced electronics and digital solutions. Their products are raved about for having sleek designs, all the while retaining unmatched intuitiveness and usability. The company has succeeded in setting new standards for consumer electronics and digital technologies in the region by consistently providing customers with superiorly innovative products.
Action PR was the first agency in Jordan to offer a full range of public relations services from strategic planning, media relations, daily coverage monitoring, reputation and crisis management, to editorial services and creative copywriting. The company offers a wide array of services, including media consultations, organizing and delivering conferences, crisis management, devising strategic public relations plans for clients, media relations, public awareness and CSR campaigns, media coverage and copywriting, and others.