Infiniti Middle East has announced the launch of its luxury magazine adeyaka in the region. adeyaka will be introduced in the Middle East in English and Arabic versions, and will be distributed via Infiniti’s distributors.
The title of the magazine adeyaka is a Japanese term which expresses a feeling of vibrant luxury which is the guiding principle throughout the magazine.
adeyaka features the world’s best authors, photographers and graphic-artists who have been commissioned to work on the magazine’s content. Published twice a year and with a total of 164+ pages, the content is a unique mixture of lifestyle, design and car stories to entertain the most discerning readers.
Winner of the 2008 BCP (Best Corporate Publishing) Awards - Europe’s most prestigious awards within the corporate publishing sector - adeyaka magazine has become one of the foremost ‘customer relationship’ magazines in Europe within only a year of its launch.
adeyaka magazine was first launched at the same time as the Infiniti product range was rolled out into the European market in March 2008. It is published twice a year in five separate languages (French, Italian, Spanish, German, and Russian) across Europe, Russia and Canada, and is delivered to its target readers through exclusive distribution channels.
Infiniti’s innovative concept of the Lobby-Lounge-Gallery which is applied to its exclusive IREDI showrooms has been further incorporated into the design of adeyaka. This guarantees readers a completely different perception which upholds Infiniti’s philosophy of Total Ownership Experience (TOE).
Abhijeet Pandit, General Manager, Infiniti Business Unit Middle East commented, “Following the success of its first year of launch in Europe, we are delighted to enhance the Infiniti ownership experience by bringing adeyaka magazine to our valued customers and partners in the Middle East. This magazine is a true representation of the concept of Infiniti; which is of luxury, elegance and exclusivity. adeyaka magazine is the brand’s way of extending an extra element of surprise and delight to its readers and it is true to the essence of Infiniti which is to treat every customer and prospect as an honored guest.”
Keeping up to speed with the latest technologies, Infiniti has also created an online version of the magazine making it available to a larger segment. “We are positive adeyaka magazine will become popular among our customers following its launch and hence, we have created the online version to cater to all interested readers”, commented Abhijeet Pandit.