The Advertisers Business Group (ABG), in partnership with MBC Group, held a Suhoor networking event at the Jumeirah Beach Hotel’s iconic beachfront Ramadan marquee in Dubai.
Attendees were Marketers, Brand builders and Advertisers from renowned local and multinational organizations. They discussed topics of interest such as the economic downturn and its affect on advertising, the new trend of social media marketing and the ongoing debate about online measurement. The opportunity also arose to share best practices and successes amongst each other and ABG members, while trying to identify the best tools to grow the market and improve Brand-to-Consumer connections.
Louis Hakim, ABG’s Chairman said: “ABG’s vision and strategic priority is being the association that takes the lead in setting global best practice standards in media, advertising and marketing, therefore gathering and engaging marketers and advertisers from different organizations in such events helps enhance cross learning and relationships between brands.”
The event was hosted and welcomed by Louis Hakim, followed by a presentation on ‘The Future of TV from MBC Group’s perspective’ presented by Mazen Hayek, MBC’s Group Director of Marketing, PR and Commercial.
“Viewers’ loyalty and Advertisers’ endorsements are the backbone of strong and successful media. In times of economic corrections, Advertisers and Brand guardians tend to consolidate their Ad Media investments, adopt a strict prioritization in their Media planning, buying and optimization; and finally, rely on leading ‘indispensible media’ which provides them with the highest ROI and impact for their Brand-to-Consumer connections in a way that enables them to meet their business objectives while ensuring high-levels of bonding and engagement with their end-users”, said Hayek. “Fortunately, most if not all MBC Group channels and offerings fall under the category of leading ‘indispensible media’”, Hayek concluded.
As part of ABG’s commitment, more networking events will be organized to raise awareness and drive interest about the association as an initial step to drive new member recruitment and build bridges with large organizations on common topics of interest.