PRNewswire/ Just four months afterexpanding its European presence by opening an office in Munich, Silverpop, the world's onlyprovider of both email marketing and marketing automation solutions specifically tailored to theunique needs of B2C and B2B marketers, has added numerous clients and achieved a greater than 60 percent increase in revenue for its European operations as compared to the same period lastyear.
"European marketers are beginning to fully embrace the new era of engagement marketing,which requires a fundamental shift toward building meaningful relationships with customers andprospects rather than simply throwing advertising messages at them," said Will Schnabel, vicepresident and general manager of international markets, Silverpop. "A growing number of prestigiouscompanies are relying on Silverpop to deliver sophisticated solutions that allow them to participatein two-way, relevant conversations, build brand awareness, instill loyalty and drive revenue."
A select list of European clients that recently joined Silverpop include:
- BrightTALK, acompany devoted to making webcasting the ultimate
business tool for transferring knowledge bycreating a vibrant
exchange of ideas between presenters and viewers featuring live,interactive access to the world's top thought eaders
- British Film Institute, a charitableorganization established to encourage the development of the arts of film, television andthe.
moving image throughout the United Kingdom
- CASIO Europe GmbH, the German divisionof one of the leading manufacturers of electronic consumable goods worldwide.
- Hargreaves Lansdown, one of the UK's leading independent financial service providers andasset management pecialists and a FTSE 250
company.
- LexisNexis UK (part of the ReedElsevier group), one of the world's leading providers of professional information and onlineworkflow solutions.
- Pinnacle Sports, the Internet's leading sports betting site - STA Travel GmbH, the travel agency for students and young adults.
-Wared Logistics, aworld-class provider of importation, transportation, distribution, and logistics managementsolutions.
"Pinnacle Sports is committed to providing consistent value to our players and thispromise extends to our marketing campaigns," said Simon Noble, marketing director for PinnacleSports. "As a result, we chose Silverpop as our email marketing service provider as they have asimilar focus on helping companies develop deeper relationships with their customers by making iteasy to create and send messages that are relevant and welcomed rather than intrusive. We were alsoimpressed with Silverpop's deliverability services, automation capabilities and flexible APIs thatallow for easy integration."
Silverpop is attracting clients who are interested in engaging withcustomers and prospects in innovative ways without placing additional strain on marketing and ITdepartments. Among the many tools that make this higher level of engagement possible is SilverpopEngage's proprietary Send Time Optimization feature, which predicts the ideal message delivery timefor every recipient on a list. Many new Silverpop Engage(TM) clients have also turned to theplatform to help bridge the gap between email marketing and social networking. Silverpop'sShare-to-Social feature makes it easy for email recipients to share messages on social networks andallows marketers to track the viral results.
B2B marketers have been enthusiastic about SilverpopEngage B2B(TM) solution's new Campaign Graphical User Interface, which helps marketers easily createand visualize campaign flow, graphically showing the various paths sales leads can take from inquiryto conversion.
"Silverpop's B2B marketing automation solution has been the key tool that enabledWared Logistics to create global awareness of our services for multi-national corporations in theMENA region," said Pete Stiles of Wared Logistics. "Because of our experience with the SilverpopEngageB2B technology, we had our database loaded and first campaign out within three weeks. Sincethen, we have effectively executed numerous campaigns that have landed significant new business inthe region and provided us with an excellent prospect base for the future."
Additionally,Silverpop now offers customer support 24x6, making it easy for marketers in time zones throughoutthe world to obtain assistance. Its new call system automatically reroutes calls to geographic areaswhere support personnel are available. Non-English speaking clients can specify their languagepreference. Currently, Silverpop Support has staff members who speak German and Mandarin Chinese aswell as English.