Abu Dhabi, October 6th 2009: LIVE, Abu Dhabi Media Company’s wholly-owned outside broadcast (OB) subsidiary, received the exclusive rights to broadcast the “Household Royal Cavalry Horses” at Abu Dhabi International Hunting & Equestrian Exhibition ADIHEX 2009, which took place for the first time in the Middle East at the Abu Dhabi National Exhibition Centre from September 30 to October 3.
The United Kingdom equine musical display team of Queen Elizabeth II’s Household Cavalry accepted an invitation from the Abu Dhabi Authority for Culture & Heritage (ADACH) to perform for the first time in the Middle East during AIDHEX 2009. The Household Cavalry Mounted Regiment’s team of horse riders called ‘The Musical Ride’ will present their traditional equine skills in their special British ceremonial uniform set to music.
Commenting on this event, Abdul Hadi Al-Sheikh, CEO of LIVE said: “Abu Dhabi has become an important centre in the middle East to host regional and international events. LIVE is honored to be the sole channel to broadcast this event through our latest HD technology and we look forward to exclusively host other entertainment and cultural events. The event attracted a large number of local and expat audiences, which we proudly consider as one of the most important drivers to our future success.”
LIVE has the exclusive rights to transmit the UAE Professional League Championships and the Arabic poetry program, “Shaer Al Million”. It has also broadcast the Middle East International Film Festival, Capital World Tennis Championship, Operette Zayed and the Dream, the cricket championship, the Gulf Cup 2009 – Muscat, and Abu Dhabi European Golf Championship.