TBWA\RAAD - the Middle East and North Africa arm of global agency TBWA\ (Omnicom Group) is strengthening its presence in Kuwait through an agency affiliation agreement with BCOMAD. The new company will be known as TBWA\RAAD\BCOMAD.
The new entity builds on both agencies’ already strong reputation in Kuwait and through the affiliation enhances the new agency’s ability to serve its rapidly expanding client interests in this key GCC market.
May Al-Babtain, Chief Executive Officer of BCOMAD commented: “The affiliation with TBWA\RAAD is a significant milestone in the history of BCOMAD Kuwait. TBWA is widely recognized by industry observers as the best networked agency on the global advertising scene and I am very confident this induction into the global TBWA\ family will deliver immediate benefits for both our existing clients and for our employees”.
TBWA\ is one of the fastest-growing global advertising networks, and was named by both Advertising Age and ADWEEK as Global Agency Network of the Year in 2008 and the most-awarded Agency Network by Creativity magazine in 2007. TBWA\ has 267 offices in 77 countries, and approximately 12,000 employees worldwide. It creates Disruptive ideas for global clients, including adidas, Apple, Beiersdorf, Henkel, Infiniti, Mars, McDonald’s, Michelin, and Nissan, amongst others.
“This enhancement to TBWA\RAAD’s Middle East and North Africa (MENA) network is part of a holistic business approach to further build on the 10 years of dedicated service TBWA\RAAD has consistently delivered to its clients.” said Ramzi Raad, Chairman & CEO of TBWA\RAAD Middle East.
“Our focus is to further develop our regional strengths to reflect the growing economy in Kuwait and to provide our clients with appropriate resources, insights and expertise in all facets of the marketing mix” he continued. “TBWA\RAAD has had a consistent presence in Kuwait since 2001 and this affiliation with BCOMAD will definitely improve our servicing capabilities” he concluded.
TBWA\RAAD\BCOMAD will be managed by May Al-Babtain and Lama Al-Babtain, Chief Executive and Creative Director of the new agency respectively.
The formation of TBWA\RAAD\BCOMAD will introduce a variety of resources to the clients of both agencies, combining the global excellence of TBWA\ with BCOMAD’s in-depth expertise and knowledge of the Kuwaiti market.