Flash Entertainment today announced that on December 11th, Abu Dhabi is to become the exclusive regional host city of legendary UK dance festival Creamfields. A dance-event from such an established festival brand as Creamfields, that is recognised the world- over amongst the music and dance scene, has never been seen before in the Middle East and represents another important milestone for Abu Dhabi-based Flash. For one night, Abu Dhabi will become host to the award winning Creamfields festival offering up some of the world’s most renowned and sought-after dance DJs performing across multiple arenas and stages to a crowd of thousands.
Commenting on bringing Creamfields to Abu Dhabi, John Lickrish, Managing Director of Flash Entertainment said:
“To be staging the capitals first multi-stage outdoor dance festival is tremendously exciting not only for Flash, but also for music fans across the region. Not only this, we are bringing out the very best with such a respected brand as Creamfields.
Creamfields is the ultimate dance festival with a globally recognized brand and a world-wide following. We will be offering up an unprecedented line up of the best international DJs to a hungry crowd who are used to seeing their favourite dance DJs play sets in the region but never together in an event on this scale. Hosting Creamfields Abu Dhabi will ensure that the city instantly becomes recognised as a key destination on the dance festival circuit and we are proud to be making this happen.”
The Creamfields festival was launched in the UK in 1998 and is the world’s leading outdoor electronic music festival. The festival has built its reputation on attracting the world’s top DJs to entertain the crowds on the same night as well as for its unique set-up boasting a centre stage together with multiple tents each offering up unique sounds of different dance music genres.
Flash are still working on the specific plans for the event, but can guarantee that festival-goers at Creamfields Abu Dhabi will be able to move freely between a giant live outdoor stage and a number of DJ arenas hosted by some of the worlds best DJs from across the dance music spectrum. No matter how diverse the crowds’ dance music demands may be, Creamfields is designed to cater for all of them.
Creamfields Abu Dhabi will not only deliver some of the world’s best musical talent, it will play host to a variety of entertainment across the site with festival go-oers enjoying stylised bars dotted around the festival site; merchandise kiosks offering Cream compilation CDs and other branded goodies, and a mix of entertainment going on around the arena. All add to the festival buzz and ensure the atmosphere is in full swing as festival-goers move from tent to tent to the main stage; from bar to bar and to chill-out zones.
On bringing Creamfields to Abu Dhabi, James Barton, CEO Cream Group said:
“Since we started out we have stayed true to our ambition to get dance music out to the crowds and the loyalty we enjoy for the Creamfields brand is exactly for this reason. Festival goers know what they will be getting with one of our events and that is a great out-door set-up with the very best line-up of DJs who aren’t scared to push musical boundaries and who are every bit as enthusiastic about playing their set as the crowd are for hearing it. It’s great to be partnering with Flash who like us are passionate about developing the music scene and producing events that make a huge impact on the local audience and the city itself.”
Creamfields has established itself as the crown jewel of dance festivals and continues to be in the Top Five festivals in the UK alongside the likes of Glastonbury, V and Reading. It set out to provide the clubbing world with a bespoke large scale outdoor event and has gone on to become the most popular and renowned open air electronic music festival in the world.