Philips is once again a partner of Dubai Fashion Week (DFW) and is launching in partnership with internationally renowned fashion designer Walid Atallah, the Fashion Iron in tribute to women aspiring to look hot every day.
Philips makes it 3x easier for all women to look hot every day with the launch of the Fashion Iron Limited edition GC3588. This Fashion Iron is stylish and easy-to-use, packed with features that offer great results with minimum effort, for an ironing experience that is three times easier than with traditional irons.
The GC3588 Fashion Iron easily glides on all fabrics thanks to Philips Steam Glide premium soleplate while the drip-drop system keeps your garments spotless while ironing.
The Philips steam fashion Iron offers not only extra convenience because of the large water tank, extra-long cord for maximum reach and extra-clear water level indicator, its steam tip reaches into tricky and hard to reach areas makes ironing easier and smoother.
“At Philips, we pride ourselves on more than 50 years of experience in designing irons that care for fashionable clothes and are easy and simple to use. At Philips, we believe that the best way to make ironing less of an assignment is to get it done brightly and quick! This new steam ironing system responds directly to this need, guaranteeing great results, through efficient, innovative design” commented Vincenzo Ventricelli, Director of Customer Marketing Management, Middle East and Africa, Philips Consumer Lifestyle.
“Finally, an iron matching the latest trends of the catwalk with its unique and trendy design!” commented the internationally renowned fashion designer Walid Atallah. “The SteanGlide soleplate, for powerful steam and superb gliding high power and convenience features help all women to look hot every day”, added Mr. Atallah who recommends also Philips GC 8220, Pressurized ironing System: “The GC 8220 is powerful yet surprisingly compact and produces non-stop high steam with high pressure making ironing fast and easy “. The one simple key to unlocking great-looking clothing that hangs properly, and causes the proper ‘fall’ of an outfit day after day is proper ironing, which can now simply and easily be done at home.” he concluded.
Philips’ campaign to highlight the unique benefits of proper garment care has been supported -since 2008- from the outset by famous Lebanese fashion designer Walid Atallah who also contributed in Philips Garment care Stylist’s Guide by providing many insights and tips on how Look Hot Everyday.