Deira City Centre is launching a first-of-its-kind spend and win promotion by rewarding shoppers online with virtual lucky numbers.
The mall’s annual fashion promotion is being held from 22 October until 7 November and customers spending AED 300 or more at any of the 120 fashion outlets will be given a free stylish tote bag and the chance to scoop additional top prizes worth AED 100,000 through the Deira City Centre website.
“Our research shows that Deira City Centre is a hub for mid-market popular fashion and this is one of the top reasons why shoppers visit us. Eighty five per cent of our customers are loyal to the mall because of the value for money the stores offer,” said Fuad Al Najjar, Vice President of Deira City Centre. “Each year we dedicate a promotion that rewards and thanks customers for shopping at our fashion outlets, which make up a third of our stores.”
“We wanted to do something different, something unique with this promotion, and with most people connected to the internet, we said to ourselves ‘why not take our shoppers online?’ We are constantly looking for new ways to excite and engage our customers,” explained Al Najjar.
The timing coincides with the new autumn/winter collections in stores and the upcoming festive season. The free, stylish jute bag is environmentally friendly and will be a perfect companion on a shopping trip to the mall.
Lucky number cards will be given out with every AED 300 purchase at any of the mall’s 120 fashion stores. Shoppers need to enter onto the Deira City Centre website to see if they have the winning number. There will be 10 lucky winners who will be treated to shopping sprees worth AED 10,000 each.