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LG launches new set of air purifiers

October 27, 2009
Country: Saudi Arabia
Client(s): LG Electronics (LG)

LG Electronics, the world’s leading innovator of Air Conditioners and one of the distributor in Saudi Arabia Al-Hassan Ghazi Ibrahim Shaker Co., launched a new range of air purifiers, combining effectiveness, convenience, portability and quiet operation. The sleek and compact appliance integrates easily into any décor.
Combining five different air cleaning technologies and a 16 stage multi-layer filtering system, the new air purifier eliminates fine dust, bacteria, asbestos, radon, amonia, formaldehyde, animal hair, allergy causing germs, mold, smoke, strong odors, Volatile Organic Compounds (VOCs), and Nitrogen Dioxide (NO2) which can cause or contribute to the development of chronic respiratory diseases such as asthma and other allergies. LG air purifier helps eliminating toxic gases emitted from cement, timber, insulating material, paint, home decoration as wall paper, rugs, curtains etc...

'Our customers are becoming health conscious and we are developing products in line with their needs,' said Mr. Simon Lee General Manager of LG Electronics, Saudi Arabia. 'LG is focused on delivering innovations that are stylish and also good for health. We see air purifiers as another exciting addition to LG's family of home appliances.'

Mr. Shon kim, Senior Manager added: 'Allergies are becoming an increasingly common health problem and the quality of indoor air can have a significant impact on conditions like asthma, and hay fever. After using an air purifier, many people report sleeping better, having more energy, being more alert and creative, breathing better, and just feeling better overall. LG purifier will protect your family members and especially your baby from harmful toxic gases which causes headache, fatigue, irritated eyes and throat and can also prevent unwanted diseases.

LG air purifiers' (models: PS-P800WF,PS-N700WP, PS-Q450WC, and PS-R200WC) 5-stage filtration system includes a prescreening filter to capture the larger dust particles and preserve and extend the life of the other filters in the unit.

An allergy filter stops allergy-causing substances from circulating in the air and minimizes the chances of allergic reactions by changing the nature of allergen proteins. A HEPA (High Efficiency Particulate Air) filter and an active carbon filter with platinum remove household odors and VOC's. HEPA filters removes 99.97 per cent of air borne dust, pollen, mold, bacteria and air borne particles.

The air purifiers do not generate ozone, and are suitable to cover distances of up to 43 sq meters. A single unit eliminates up to 85% of airborne microorganisms in a typical room. The filters are washable and hence easy to maintain.

'As LG’s exclusive distributor of ACs in the kingdom, we focus on improving peoples' lives with convenient products. We are dedicated to help making our customers' lives easier, more convenient, and, ultimately, better. We believe this new offering will have a huge impact on consumers' daily lives as well as on the environment,' added Sheikh Hassan Shaker, CEO of Al-Hassan Ghazi Ibrahim Shaker Co.

Company Information
About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com

About LG Electronics Air Conditioning Company:

The LG Electronics Air Conditioning Company is a leading player in the global air conditioning market, manufacturing both commercial and residential air conditioners and providing total solutions such as home networking (HomNet) and building management solutions (BMS). From consumer and individual units to industrial and specialized air conditioning systems, LG provides a wide range of products for heating, ventilating and air conditioning. Through innovation in manufacturing, R&D and marketing, LG has broken its own sales record every year since 2000, securing its position as the No. 1 maker of residential air conditioners in the world.

Contact Information
Contact name : Hussein Nasrallah
Company name : Landmark Public Relations & Events
Telephone No. : +966 2 661 4109
Fax : +966 2 661 4239
Email : h.nasrallah@landmark-pr.com




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