Suppliers of earth friendly bags received a big boost from the UAE Ministry of Environment and Water with its recent announcement banning plastic bags completely by 2013.
According to Adel Maniar, Managing Director of Mak Creations, sole distributor of “Earthbags” in the Middle East and North Africa, the government’s latest declaration protecting the environment has given them the enthusiasm to educate the public about the use of jute bags.
“Our goal is to help the environment by encouraging more and more people worldwide to use our earth friendly bags. Our “Earthbags” made from jute is becoming popular among UAE companies led by Emirates Airlines which uses it for its First Class amenities bags,” Maniar explained.
Jute is one of the strongest natural plant fibers which is durable and re-usable. It is a 100 % natural material that consumes carbon dioxide and releases oxygen into the atmosphere. Fabrics made of jute fibers are therefore carbon dioxide neutral and are naturally decomposable.
Promoting jute bags as not only for supermarkets, Mak Creations is participating at the Gift and Premium Show which opens on Tuesday at the Dubai International Convention and Exhibition Centre, Hall 3.
“Jute bags are an ideal form of marketing tool due to their customizable, color variability, and primarily environment nurturing characteristics,” Maniar added.
Currently patronizing the “Earthbags” are Dubai Department of Economic Development, London Center for Aesthetic Surgery, Adam & Eve, Kings Dubai, and Green Ecostore.
Maniar disclosed that their factory in Kolkata, India has a manufacturing capacity of 1.8 million jute bags per year. The factory has an ISO 9001:2000 Certification awarded by Bureau Veritas (BVQI) and is a socially compliant unit.
“There is a far greater advantage for users of jute bags than just helping the environment. It is a thriving marketing method that is being used by many small to large corporations in the US and Europe,” Maniar further said.