A.V. Thomas and Company Ltd, one of the leading producers of quality tea in India, has made its first foray into the UAE. A division of the AVT Group, one of the top five players in the branded packaged tea market in India, A.V. Thomas and Company Ltd has entered the UAE bringing its high-quality premium tea to the region. Falcon is the exclusive distributor of the A.V. Thomas and Company Ltd in the UAE.
UAE will be initially introduced to AVT Premium Tea, a gold standard blend, and AVT Raihana, a special blend for the catering segment, in the UAE. The strength and consistency of AVT Premium, the flagship brand of AVT, have led the brand to become one of the top three tea brands in South India, and among the top ten in India. AVT Premium is available as leaf, dust and in teabags. AVT Raihana is designed to give special value in every cup with a flavor geared to satisfy local tastes.
Commenting on the venture, Mr. Ravi Sanker. A, Chief Executive Officer, A.V. Thomas and Company Ltd, said, “We are very excited to be a part of the UAE market, which is one of the largest FMCG markets in the Middle East. Our aim is to provide the consumer with the finest quality tea at an affordable price. We are positive that the brand will be well received in the UAE, as we promise to offer supreme taste, aromas and blends to all tea lovers.”
“At AVT, we always adhere to rigorous sourcing procedures and systems, state-of-the-art manufacturing facilities, an expert panel of tasters and highly skilled operational manpower. We strive to maintain consistency in excellence and pride in the fact that quality takes center stage in our business model,” he further added.
Having attained the leadership position in India, the AVT Group has now made a successful foray in the International market, through the Middle East, bringing to the region its exclusive quality that has taken India by storm. AVT’s unique 4S certification system, a proprietary quality certification system, ensures that a specially constituted group constantly monitors all brands for quality internally to ensure that the consumer is always assured supreme quality and flavor.