Al Ain Dairy, the first established dairy farm in the UAE and a leading producer of dairy products, has increased its juices product line by introducing two new juice flavours, guava and pineapple, to complement its existing range of six fruit juice products. The new flavours are now in stores throughout the UAE and are offered in different packaging sizes. The juices are made from fresh juice concentrate with no added preservatives or sugars. The guava flavour is produced from fruits grown in Egypt while the pineapple comes from fruits harvested in Thailand.
Already controlling a significant amount of the fresh juice market, Al Ain Dairy says that the motivation for the expanded product line is a result of positive growth throughout the year. In Q1 of 2009 for example, the company saw an 18% increase in sales compared to the same period in 2008. By January 2010, the company expects to have increased its total output by 23% compared to the same period in 2009. According to Al Ain Dairy research, juice sales in the UAE have already increased by 20% in the current quarter and are expected to rise by another 15% by the start of 2010.
Commenting on the introduction of the new flavours, Abdullah Saif Saeed Al Darmaki, CEO of Al Ain Dairy said:
“Growing our consumer base has been an important goal for us in 2009, especially given our quarter to quarter profits. With increasing demand in the market, we wanted to reinvest a significant portion of our profits in expanding our product lines and raising our production capacity.
So far we are happy with the results.”
Earlier in 2009, Al Ain Dairy expanded its production capacity by purchasing new machinery worth an estimated AED 4 million; a move that increased Al Ain Dairy’s production of fermented milk products by 40%. The company also installed a High Efficiency Particulate Air Filter (HEPA) to filter the facility’s air and ensure a sterile working environment. According to one company report, better efficiencies and cost saving plans during 2009 also encouraged the growth of gross operating profits by almost 23%.