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Flash presents Legendary Producer Timbaland to take to the Corniche Stage

October 29, 2009
Country: UAE
Client(s): twofour54

American Grammy award-winning record producer Timbaland will headline the fourth night of Yasalam’s ‘Beats on the Beach’ celebrations on the Abu Dhabi Corniche.

The super-producer and internationally celebrated Timbaland will be wowing the crowds live from the Corniche from 11:45pm, followed by Dany Neville’s DJ set at 1:00am and then DJ Rap. The evening begins at 7.30pm with Australian talent Tahne followed by Dubai’s most original new band, ABRI, at 9pm then renowned Lebanese artist Ragheb Alama will perform at 10:00pm.

The Corniche has been abuzz with activity again this week with Yasalam bringing the community together in the lead up to the 2009 Formula 1™ Etihad Airways Abu Dhabi Grand Prix.

John Lickrish, Managing Director, Flash Entertainment said:

“The first three nights of Beats on the Beach have gone down a storm with the local community as we now move into the final stages of our celebrations ahead of the Abu Dhabi Grand Prix.  With performances from such talented musicians and DJs illuminating our city it’s a night not to be missed.”

“We have seen thousands of people gathering to help celebrate Yasalam’s diverse programme of events and with the likes of Timbaland and some of the best local and international talent performing tomorrow night we are once again expecting huge interest in these free concerts on the beach.”

Beats on the Beach forms part of the Yasalam Live on the Corniche celebrations and runs until Saturday (31 October).  Beats on the Beach has so far seen performances from Myriam Fares, Fares Karam and Soul II Soul with some great artists like Mohamed Hamaki and The Wailers still to come.

Company Information
About Twofour54:

Twofour54 is an Abu Dhabi government initiative and an integral part of its 2030 plan, which seeks to diversify the Emirate's economy and establish the Emirate as the cultural capital of the Middle East.

Twofour54's vision is to establish a sustainable Arabic media and entertainment content creation industry in Abu Dhabi; a regional centre of excellence which is internationally renowned. The aim is to stimulate creative and professional partnerships in the film, broadcast, digital, TV, gaming, publishing and music industries The company provides a collaborative and supportive ecosystem that will allow the establishment of a world-class media industry for the Middle East and North Africa (MENA) region. The focus is on developing Arabic media and entertainment content by Arabs and for the Arab audience.

Twofour54 delivers its advanced cohesive infrastructure through three key pillars: Twofour54 tadreeb (the training academy), Twofour54 ibtikar (innovation and support) and Twofour54 intaj (state-of-the-art production facilities) supported by business enabler Twofour54 tawasol (one-stop-shop). Twofour54 has already attracted several of the region and world's largest and most influential content creation companies, including CNN, BBC, Thomson Foundation, Rotana Studios, Financial Times, Abu Dhabi Media Company, imagenation, C Sky Pictures, Thomson Reuters Foundation, Flash, PyraMedia, Getmo Arabia, Experience Media Studios and Baynounah Media Company.

Each of these partners has recognised the vast opportunity that the Arab world represents for growth and has committed significant investment and resources to business initiatives that will be led out of Twofour54. The name Twofour54 is taken from Abu Dhabi's geographical coordinates, which are latitude 24 north, longitude 54 east. This name was chosen to symbolise Abu Dhabi's strategic position within the Middle East, which makes it the ideal location for the centre of excellence for content creation in the Arab region.

Twofour54 – www.twofour54.com

Contact Information
Company name : Four Communications
Telephone No. : +971 55 980 6679
Email : yasalam@fourcommunications.com




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