O2 Network, the award-winning and research-oriented marketing communications agency, will be hosting an exhibition at this year’s Leaders in Dubai Business Forum highlighting the creative campaigns that have propelled the agency from a single office in Dubai to a regional network of award-winning marketing communications agencies. Through its work with clients such as Al Ain Dairy, Tameer Holding Investment LLC and Dubai Municipality, the O2 Network has won several prestigious awards, and hopes to encourage business leaders at this year’s forum to take a proactive approach to transforming ideas into living brands.
In a lecture hosted by the Dubai School of Government, Dr. Thomas Weir, one of this year’s conference speakers, said that “most of the CEOs in the GCC are not prepared to lead their companies out of the recession because many of them are simply waiting on it to go away.”
In light of such concerns, this year’s Leaders in Dubai programme will bring an unrivalled selection of global leaders, business icons, and legendary personalities to the UAE to guide local professionals through tough financial times. Engaging audiences from across the region, the line-up includes South African Archbishop Desmond Tutu, former Vice President of the United States Al Gore, and chief campaign manager for current US President Barack Obama, David Plouffe. Along with 1300 senior executives, it makes for an unmatched, open minded discussion on the future of our world, and the role participating business should play within this new beginning.