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How do winners spend their jackpot?

November 01, 2009
Country: UAE
Client(s): Etisalat

Who doesn't dream of landing a windfall someday, of winning millions of dirhams? At least that's the fantasy. In the past nine weeks, this fantasy has come to life for eighteen lucky winners of Etisalat’s ’24 millionaires’ campaign that started during Ramadan and is valid till 14th November.

But what do these winners actually spend their money on when they get around to it? One such lucky winner, Richard Philip Das, the 8th winner of the ’24 millionaires’ promotion who experienced this sudden shift in life has set ten percent of the prize money aside to assist friends and relatives either for health treatments or for children’s basic education.

The 30 year old Indian is also in the process of sponsoring three to four impoverished children by financing schooling of these students for life. “There are many families back in India who cannot afford basic education. The financial crisis has affected us all in one way or another, but has had a more severe impact on some. I not only want to help orphaned children, but also want to financially support some of my relatives in need, for their children’s basic education requirements.”

The reality of life after a windfall isn't as rosy as it seems. In fact, being flooded with a sudden fortune, whether earned or won, can be highly stressful. “Winning of one million dirhams in the promotion has been a life-changing experience and I am thankful to God and to Etisalat. But I now have a huge task ahead of me to plan and apportion the prize money for good use.”

The ninth week of the Etisalat ’24 Millionaires’ promotion has opened endless spending possibilities for two more young lucky winners who struck is big by winning one million dirhams each in the weekly electronic draw. 25 years old Emirati, Abdullah Ibrahim Mohammed, currently works in the Islamic Affairs and Charitable Activities Department, while 27 years old Afghani, Naimatullah Abdul Rab, is on the anvil of setting up his new business headquarters in Dubai.

The promotion that started ten weeks back has so far handed over eighteen millions as cash prizes to eighteen lucky winners in the past nine weeks including UAE Nationals as well as foreign residents and visitors to the UAE.

The campaign continues till 14th November to award six more lucky Etisalat Wasel subscribers who recharge their mobile credit balance anytime from now till that date. Besides the chance to become millionaires, customers will also benefit from additional free credit on each Wasel recharge that can be used for all calls and SMS (local & international). In addition, new Wasel customers or customers renewing their Wasel accounts will get 100% cash back credited to their account.

Customers can also gain additional chances to participate in the weekly draw, depending on the recharge amount. A higher recharge denomination will ensure more entries in the weekly draw.

Customers can use Prepaid Calling Card, eVoucher, Etisalat website, Emirates Post, Banks, Mobile Payment, Public Payment Machine, or any other means of payment, for recharging their Wasel cards.

Company Information
No information available

Contact Information
Contact name : Mohammad Okour
Email : m.okour@asdaa.com
Website : http://www.etisalat.ae




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