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Gleaming Parade of 100 Ferrari Cars Welcomes F1 Grand Prix to Abu Dhabi

November 01, 2009
Country: UAE
Client(s): Poltrona Frau Group

The Poltrona Frau Group Design Center today played host to an unprecedented gathering of around 100 Ferrari cars and their owners, at their showroom in Abu Dhabi, to celebrate the arrival of F1 to the emirate.  The parade of Ferraris, which started in Dubai, made a scheduled mid-day “pit-stop” at the Poltrona Frau Group Design Center, for a gathering of true Italian style, performance and cuisine.

The parade and luncheon is one of the many ways the UAE is welcoming and celebrating the arrival of F1 to Abu Dhabi.

Premium Italian furniture maker Poltrona Frau supplies Ferrari with luxurious leather fittings for its car interiors, offering the owners of these high-performance cars unmatched luxury, quality, comfort and style.

In addition to its relationship with Ferrari, Poltrona Frau has also been selected as Etihad Airways’ strategic partner for the development of its new first class suite, and Poltrona Frau – through the Poltrona Frau Group Design Center – enjoys strong support from a growing number of elite corporate and private clients in the UAE.

Company Information
About Poltrona Frau Group:

Poltrona Frau Group, world leader in the high end furnishing sector, has four high-profile brands (Poltrona Frau, Cassina, Cappellini, Alias) as well as three other brands (Gebrüder Thonet Vienna, Gufram and Nemo) that complete its product range. Each brand has its own distinctive identity and enables the Group to offer different product styles (classic, modern and innovative) in the high end furnishing segment.

About Mubadala:

Mubadala is an investment company 100% owned by the Government of the Emirate of Abu Dhabi, which operates with a mandate to generate economic benefits for Abu Dhabi through the development of business initiatives and joint ventures in a broad range of sectors (including the development of real estate property), in association with both local and international partners.

Contact Information
Contact name : Souraya Dally
Company name : Manning Selvage & Lee – Dubai
Telephone No. : 04 3676170
Email : Souraya.dally@dubai.mslpr.com




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