PRNewswire-FirstCall/ Gameloft(R), a leading publisher and developer of downloadable video games, has increased the number of operator contracts in two key emerging markets - Southeast Asia and the Middle East. The company has signed new direct agreements with 10 operators in Southeast Asia and 9 in the Middle East. With a stronghold already established in North America, Europe, Asia and Latin America, the company aims to extend its publishing arm to bring more top selling mobile games to new audiences.
"We have become quite aggressive in the emerging markets," said Gonzague de Vallois, senior vice president of publishing, Gameloft. "We are not only expanding and growing, but also developing very strong relationships with the operators. We remain steadfast in our goal to maintain Gameloft's position as the market leader with the biggest distribution network."
Southeast Asia plays a central role in this growth with an untapped demographic of over 898 million subscribers across India, Sri Lanka, Thailand, Vietnam, Cambodia, Lao, Indonesia, Brunei, Malaysia, Singapore, Philippines, Hong Kong and Taiwan. Established agreements with leading telecom companies such as Telkomsel, Idea Cellular and Dialog Sri Lanka enables Gameloft to reinforce its leadership and secure first mover advantage in this region.
Gameloft has the widest distribution network in the Middle East, reaching over 30 million subscribers in Jordan, Saudi Arabia, Kuwait, Qatar, Bahrain and the United Arab Emirates. Agreements with mobile operators such as Etisalat, Zain, Batelco, Qtel, and DU allow the company to firmly establish its front runner position in this territory.