PRNewswire-FirstCall/ Gameloft(R), a leading publisher and developer ofdownloadable video games, has increased the number of operator contracts in two key emerging markets - Southeast Asia and the Middle East. The company has signed new directagreements with 10 operators in South east Asia and 9 in the Middle East. With a stronghold alreadyestablished in North America, Europe, Asia and Latin America, the company aims to extend itspublishing arm to bring more top selling mobile games to new audiences.
"We have becomequite aggressive in the emerging markets," said Gonzague de Vallois, senior vice president fpublishing, Gameloft. "We are not only expanding and growing, but also developing very strongrelationships with the operators. We remain steadfast in our goal to maintain Gameloft's positionas the market leader with the biggest distribution network."
South east Asia plays acentral role in this growth with an untapped demographic of over 898 million subscribers acrossIndia, Sri Lanka, Thailand, Vietnam, Cambodia, Lao, Indonesia, Brunei, alaysia,Singapore,
Philippines, Hong Kong and Taiwan. Established agreements with leading telecomcompanies such as Telkomsel, Idea Cellular and Dialog Sri Lanka enables Gameloft to reinforce itsleadership and secure first mover advantage
in this region.
Gameloft has the widestdistribution network in the Middle East, reaching over 30 million subscribers in Jordan, SaudiArabia, Kuwait, Qatar, Bahrain and the United Arab Emirates. Agreements with mobile operators suchas
Etisalat, Zain, Batelco, Qtel, and DU allow the company to firmly establish its front runnerposition in this territory.