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Interiors UAE 2010 adopts theme of High Fashion

November 04, 2009
Country: UAE
Client(s): UBM Live

Interiors UAE, the leading interior design event for the United Arab Emirates (UAE) and wider Middle East, will explore the increasing influence of high fashion and its fusion with traditional and contemporary interiors, when it takes place from 29 – 31 March 2010 in the cultural hub of the UAE capital, Abu Dhabi.

Interiors UAE will also introduce a high–profile interior design competition that will be a central element of the event. The competition challenges fashion and interior design students to use ‘High Fashion’ as their inspiration in creating luxury, design-led spaces, with the choice or combination of the themes of ‘Sleep – Eat – Play – Bathe’. The competition has been developed in association with the internationally recognised design school, The Inchbald.

Alan Hughes, Vice Principal and Director of Inchbald commented:
“Students at the Inchbald are taught to seek inspiration and influence from any relevant source and Middle Eastern design, craft and culture has always been a large part of this process. In highlighting the burgeoning industry of Interior and Garden design in the Middle East, Interiors UAE and Gulf Landscaping 2010 will draw attention to the very latest trends in both regional and international design and celebrate the significant influence of designs from this region.  The Inchbald School is also delighted to support Interiors UAE and Gulf Landscaping 2010 in their additional quest to support the interior designers of the future from this region.”

The ‘High Fashion’ theme will continue within the co-located event - Gulf Landscaping 2010. This event reflects the burgeoning landscaping market in the Middle East where the landscaping industry in the region is currently estimated to be worth US$16.34 billion.  The Middle East continues to demonstrate a demand for new and innovative design concepts, where the traditional blends with the modern, whilst still retaining a strong sense of luxury throughout. This will be evident across the range of high range of international and local exhibitors taking part in both the Interiors UAE and Gulf Landscaping 2010 events.

Company Information
About UBM Live:

UBM Live, formally CMP Information, provides leading integrated media solutions across 30 different markets. Operating predominantly in the UK, its events, publications, awards and websites offer professionals in Interiors, Security, Licensed Travel, Travel & Venues, Customer Management, Safety & health and Facilities the ultimate event or media platform to bring buyers and sellers together.

Its leading brands include the Interiors Birmingham – the 2nd largest exhibition in the UK; IFSEC – the world’s leading security event, The National Business Awards, The Publican magazine, TTG and ATC.

Live has 40 exhibitions, 12 publications and over 15 digital products and awards shows. Each year 250,000 marketers attend its shows, over 100,000 professionals receive UBM Live publications, while each month its website generate over 1 million page impressions. UBM Live has recently extended its leading brands into Abu Dhabi and India.

Contact Information
Contact name : Lucy Clifton
Company name : Cut Communications
Telephone No. : +44 (0) 207 096 2963
Email : lucy.clifton@cut-coms.co.uk




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