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Lucky monthly winners take home a kilogram of gold in du’s ‘SMS Gold Challenge’

November 05, 2009
Country: UAE
Client(s):

Two lucky contestants have taken home one kilogram of gold each as the first and second monthly winners of du’s interactive ‘SMS Gold Challenge’ contest. Muhammad So Ana Miah from Bangladesh and Malathy Narayanan Sudheer received their glittering prizes from du’s Vice President of Sales and Retail, Maher Murad, in a ceremony held recently at the du shop in Sharjah. Over 2,000 grams of gold are still available to be won in the ‘SMS Gold Challenge’. To take part, du subscribers simply need to SMS the word ‘gold’ to short-code 1000 and answer trivia questions, collecting points for a chance to win gold. 25 grams are awarded to instant winners, 50 grams to daily winners, 100 grams to weekly winners and a full kilogram to monthly winners. The contest is open for a limited period.

“We extend our warmest congratulations to Mr. So Ana Miah and Mr. Sudheer, the first lucky winners of one kilogram of gold, as well as to all the other instant, daily and weekly prize-winners to date,” said Farid Faraidooni, EVP Commercial, du. “With ‘SMS Gold Challenge,’ du subscribers across the UAE enjoy the excitement of an interactive trivia contest and have the chance to win sparkling grams of gold. We encourage all our mobile customers to take part – tomorrow could be their lucky day!”

du customers still have the chance to win over 2,000 grams of gold as instant (25 grams), daily (50 grams) and weekly (100 grams) winners – plus, one additional monthly winner will take home a full kilogram of gold.

Commenting on his one-kilogram prize of gold, So Ana Miah said that he was overjoyed. “I am very happy and can hardly believe my luck. I wish to thank du for this wonderful surprise!” he commented.

Added Sudheer, “I was thrilled to receive the news that I had won a whole kilogram of gold – I am very grateful to du and I look forward to enjoying my winnings with my family members and friends!”

The ‘SMS Gold Challenge’ contest is open for a limited period and conditions apply.

‘SMS Gold Challenge’ – How to Play

SMS the word ‘gold’ to short-code 1000 from a du mobile and get 10 points as a starter

A Treasure-Trove of Prizes:

1. Grand monthly prizes:

•1 kilogram of gold every month for three months
•Each point gives participants one entry into the monthly draw

Please note: Only participants with more than 200 points in a given month are eligible for this draw

2. Weekly prizes:

•Top scorer of the week wins 100 grams of gold
•Participants also have the chance to win 25 grams of gold twice a week with the instant win offer

3. Daily prizes:

•50 grams of gold awarded every day for three months
•Each point gives participants an entry into the daily draw

Company Information
About du:

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit, more time and now ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 33 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Contact Information
Contact name : Saugat Chatterjee
Company name : du
Email : saugat.chatterjee@du.ae




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