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Evian teams with designer Paul Smith for limited edition bottle

November 05, 2009
Country: UAE
Client(s): Evian Natural Mineral Water

(ME Newswire): The style of a design icon and the youthful spirit of Evian have merged this season to create a vivacious bottle for the 2010 limited edition.

Known for his sense of fun and optimistic attitude, Paul Smith has partnered with Evian to launch a new limited edition bottle that signifies energetic youth and style.


Beautifully adorned with vibrant colors which pay homage to the designer's famous stripes; Paul Smith has creatively captured the purity of the natural mineral water from the Alps in his own fashion.

Paul Smith states; “Youth is not just a question of age, it’s also a question of attitude. When I started the designs, I wanted to use lovely, bright, fun colors as life is about living young, being youthful and enjoying yourself every day. The design you see is the embodiment of Evian.”


Elegant and colorful, the new Paul Smith for Evian limited edition bottle will provide just the right touch of chic and fun for any event.

Mr. Khalil Naciri, Senior Brand Manager for Evian remarked: “Dubai being chosen as the first city in the Middle East to showcase the 2010 limited edition bottle is a great honor to the region.”
The Paul Smith for Evian bottle will be available in prestige high end restaurants and hotels of Dubai in 2010.

Company Information
About Evian Natural Mineral Water:

Bottled since 1826, Evian Natural Mineral Water is the world’s No.1 brand of premium natural mineral water. Untouched by man, perfected by nature, every drop of Evian takes over 15 years to filter through mineral rich glacial sands in the pristine French Alps. Bottled at the source in a state of the art facility, Evian comes from the Cachat Spring located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains. Being purely nature made, Evian provides a uniquely balanced mineral composition and subtle flavor making it the perfect water for the whole family.

Evian is a brand of the Danone Group, a leader in the food industry and number one by volume in the world for packaged water and dairy products. Internationally renowned as a symbol of health, Evian is the first choice for many of the world’s elite, who like to treat themselves to the very best. From athletes to models to movie stars, Evian is celebrated for its purity and fresh-tasting goodness. Today, more than 150 years after its discovery, Evian produces more than five million bottles of mineral water each day; all of which can be found across five continents, in over 130 countries worldwide.

Contact Information
Contact name : Dina Hawat
Company name : Euro RSCG Corporate Communications ME
Telephone No. : +971 (4) 366 4100
Email : dina.hawat@eurorscgme.com




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