Despite intensifying competition in the global TV market, Samsung Electronics, the global leader in consumer electronics and advanced technology solutions, continues to solidify its position as the market leader world wide.
Samsung widened its lead in the race for market share in both revenue and unit volume in three categories: overall TV sales, flat screen TV sales, and LCD TV sales.
According to the worldwide authority in display market research, DisplaySearch, Samsung came out on top in overall TV sales to lead the market for the seventh consecutive quarter in its third quarter report on the status of the global TV market. In terms of revenue, Samsung took a 17.7% share of the market, followed by Sony with 10.8% and LG with 9.6%. In unit volume, Samsung attained a 13.8% share, followed by LG with 11.2% and Philips with 6.9%.
In LCD TVs, Samsung commanded a 16.8% share of total revenue, followed by Sony with 11.3% and Sharp with 10.8%. Samsung has now held the leading spot for five straight quarters. In unit sales, Samsung’s share stood at 18.4%, followed by Sony with 15.1% and Sharp with 12.5%.
In the PDP category, Samsung was positioned at No. 2 with 21.3% share, up 1.9% from the previous quarter, narrowing the gap with market leader Panasonic (32.9%). In unit sales, Panasonic had a share of 30.7%, followed by Samsung with 21.1% and LG with 17.8%.
Samsung also led the way in the projector TV market, with a unit share of 27.8%, followed by Sony with 27.2% and Mitsubishi with 23.1%.
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