Hyatt International Hotels and Resorts’ outbound sales from the Middle East are up 20% on last year’s figures, according to Europe-based executives with the leading global hospitality brand.
Strong regional marketing and greater customer awareness of Hyatt’s product segmentation and varied offering have been identified as key contributors to the sharp sales increase, said Allan Edgar, Hyatt’s Vice President of Marketing for the Europe, Middle East, and Africa (EMEA) region, ahead of the annual Arabian Travel Market (ATM), taking place in Dubai from 1-4 May 2007.
“ATM 2007 in Dubai will be our biggest and strongest ever. More than 20 Hyatt representatives from America, Asia, Europe, and the Middle East will be present to talk about their properties and what they have to offer regional guests who choose to stay them. In addition, key Global Hyatt Corporation executives will be in attendance to meet with select attendees.”
Edgar added: “We intend to use ATM as a platform to reveal some very interesting news about regional guest preferences, as well as our own exciting plans for Middle East expansion and brand development.”
Known best around the world for its Park, Grand, Regency, and Resort brands, Global Hyatt Corporation is an industry innovator in hospitality products and services.
“As more Middle East-based travellers come to learn about Hyatt and our selection of brands, they will begin to further appreciate the extent to which we stand apart from other global hospitality companies. Hyatt properties are not only different, they offer guests an experience that best suits their preferences – from dramatic architecture in stunning city centre locations to modern luxury presented with a European boutique hotel touch,” concluded Edgar.
The Hyatt stand at ATM can be found at Dubai International Convention and Exhibition Centre (DICEC), GV 242.
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