The Japan Cooperation Center for the Middle East (JCCME) celebrates its second year of participation at the Arabian Travel Market (ATM) 2007 with an increased partnership presence, highlighting the strategic importance of the region to both inbound and outbound Japanese industry operators.
JAL Hotels, a member of Nikko Hotels International, will announce the launch of three new major hotel developments across the Middle East at ATM 2007, while the Japan Association of Travel Agents (JATA) and Nippon Travel Agency (NTA) will underline the increasing number of Middle Eastern leisure travellers to Japan as a preferred luxury and cultural holiday destination.
“Over 16 million Japanese travel overseas annually, representing a key growth market for the Middle East-based hospitality industry,” said Kenichi Sawaguchi, Senior Director, Planning & Project, JCCME.
“Additionally, the ‘Visit Japan’ campaign launched in 2003 aims to attract 10 million foreign tourists to Japan each year. We have already noticed figures for vistors to Japan from this region have doubled in the last four years, and our aim for ATM 2007 is to continue our successful new focus of promoting Japan as a luxury destination for high-spending individuals.”
The JTB Asia Tourist Corp. will present a number of high-end resort and holiday packages at ATM 2007 available for the traveller looking for a unique personal experience of the heritage of Japan. Superior accommodation in castles and traditional Japanese hotels called ‘Ryokans’ will be highlighted.
In particular, the impeccable Ryokan “Yoshida Sanso” in Kyoto will be a focus at ATM 2007, introducing regional travellers to the gracious luxury of traditional Japanese hospitality. Yoshida Sanso is the former villa of the uncle of the current Emperor Akihito, and is a fusion of dignity and simplicity in the Japanese style.
“With its traditional values of hospitality, pristine natural beauty and centuries-old traditions, Japan offers Middle Eastern visitors a plethora of luxury experiences,” continued Sawaguchi.
“We have increased our presence at ATM after a successful result in 2006, bringing with us more industry partners to showcase the support network we have in place for Middle East tour operators, airlines and holiday makers to ensure their visit to Japan is one of unmatched excellence and quality.”
Also presenting at ATM 2007, as part of the Japanese pavilion, is Kinki International (KNT) - one of the leading travel companies in Japan. KNT specialise in destination management and provide a wide range of capabilities from incentive tours, international conferences, sporting and cultural events and special interest tours.
“We are creating many valuable opportunities for tour operators and travel agents to visit Japan in the coming 12 months. We are confident that once GCC visitors have experienced the warmth and hospitality of Japan, tourism traffic will continue to build through positive word-of-mouth.”
The region is currently linked to Japan via Emirates, the international airline of the United Arab Emirates, Qatar Airways, Japan Airlines and All Nippon Airways, making the alluring Land of the Rising Sun attractively accessible from the Gulf.
“Regional travellers can easily experience the world-renowned hospitality of Japan for themselves, from the snowfields of Hokkaido, the urban bustle of Tokyo to the refined elegance of the former imperial capital, Kyoto,” he concluded.
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