Flora Group Hotels, a fast-growing Dubai-based hotel operator with five prime properties across the emirate, will launch its latest project during Arabian Travel Market 2007, the region’s premier travel and tourism trade event, to be held at Dubai International Convention and Exhibition Centre from May 1-4 2007.
Targeting GCC nationals through its strategic positioning as an alcohol-free hospitality operator with emphasis on family city breaks and short holidays, the AED 100 million capital investment Flora Group Hotels will open its new deluxe apartment property by September this year.
And with an ambitious, three-year, AED 250 million expansion programme, Flora Group Hotels will open a further four properties by 2010, making it one of the region’s fastest growing hospitality industry players.
“Our family-oriented hotel portfolio has introduced a ‘home away from home’ concept catering to the discerning needs of GCC nationals who want to combine leisure or brief business trips with traditional Arabian hospitality, culture and values,” said Mr Mohamed Rafi, Corporate Communications Head, Flora Group Hotels.
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“At ATM, we will unveil the latest addition to our Dubai hotel chain - a 12-floor, deluxe apartment property offering stunning Dubai Creek views and a well appointed, alcohol-free restaurant serving international cuisine dishes.”
Flora Group Hotels is part of an Indian-headquartered diversified conglomerate operating in the fields of hospitality, real estate, engineering & technical services and general trading.
With an annual turnover of AED 90 million, the group launched its UAE operations in 2001 with the opening of its first two Dubai hotels, Florida Hotel Dubai and Hotel Florida International. From 2003 till June last year, Flora Hotels Group opened three more properties, Flora Hotel Apartments, Flora Grand Hotel and Flora Park Hotel Apartments.
“Dubai’s strong hotel sector performance has resulted in extremely high levels of new construction activity with supply of hotel rooms in the emirate increasing at an annual average of 7% over the past decade,” he continued.
“There are currently 30,000 hotel rooms in Dubai with an average occupancy level of 74% during the last five years, and these are all factors which encourage local, regional and international hospitality players to invest in the expansion of their property portfolio in the emirate.”
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