The Nielsen Company recently announced the launch of Global Track Consumer, the latest application from its Global Services unit to be delivered through Nielsen’s Answers technology.
Ranked as the first industry application to enable multiple-country and consistent analysis of consumer purchase behaviour, Global Track Consumer uses panel-purchasing information, which has been consolidated across different countries.
Through Nielsen’s reporting capabilities, Global Track Consumer will deliver executive summaries, dashboards and graphic reports electronically, updated regularly and delivered to a user’s desktop in formats that are easy to use and distribute within a client’s organisation.
Commenting on the new application, Piyush Mathur, Managing Director of ACNielsen, MENAP said: “The Global Track Consumer is greatly beneficial to understanding consumer behaviour across countries to provide marketers with a continuous view of purchase behaviour across borders. Integrating consumer panel information into a Global Track reporting format is the next step to provide our clients with further insight. The familiar interface of the Answers environment, combined with Global Track’s rich multi-country information helps provide clarity for all levels of users.”
Data elements such as market penetration, purchase frequency and sales per shopping occasion are mapped in a single consistent view. This ensures that the information is aligned at the headquarter levels to provide an accurate representation of consumer behaviour within and across countries.
The industry leading Answers environment delivers report templates that allow users to quickly find the information they need for managing their day-to-day business issues. The templates can be accessed through report thumbnail images or via links highlighting logical business questions.
Available to all clients of Global Services, Global Track Consumer will incorporate consumer purchase behaviour from any of the countries in which Nielsen collects consumer panel data.
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