The DSS Office launched the registration for 'Summer Deals' 2007, the massive retail promotion being held during the coming edition of DSS, on Tuesday, May 15, 2007. The promotion, an exclusive opportunity for retail outlets in Dubai to increase sales and revenues, is expected to elicit a huge response this year as Dubai Summer Surprises celebrates its tenth anniversary. Introduced during DSS 2006, Summer Deals witnessed participation from over 1500 retail outlets in its inaugural year, and the number is expected to go higher this time. DSS 2007 begins on June 21 and will last for a whole ten weeks till August 31, 2007.
Registration is open on working days between 9am and 3pm until August 15 at the ground and first floor of the Department of Economic Development. This year's 'Summer Deals' consists of a new participation category for retailers, restaurants, brand distributors, fast food chains and group of companies, whereby they pay a fee and get the opportunity to run multiple offers during DSS. Non-participating retail outlets and restaurants will not be allowed by the Department of Economic Development or the Dubai Municipality to conduct any kind of promotion or sales during this period.
To participate, retail outlets need to fill out application forms available at the DSS Office and submit these with the relevant fees. Payment can be made at the time of registration in cash or by cheque. If the mode of payment is by cheque, it should be made payable to Dubai Summer Surprises. Once the form is submitted, a DSS Participation Certificate will be issued to obtain permission from the Department of Economic Development.
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