In keeping with its framework of association with events that are in concert with its brand premise, premium audio leader, Bose®, stitched in the restaurant category sponsorship and the after-party sponsorship of the prestigious Time Out Dubai Awards held in Dubai on March 25, 2008.
The Time Out Dubai Awards is a keenly awaited annual event within the Dubai social events landscape and purports to be the numero-uno event in its genre. Bose has been very close to the hospitality industry, and services the projects based requirements of hotels, resorts, conference/banquet centers and restaurants.
“The hospitality sector is an important area of focus for us. Over the past few years, the ‘vertical’ market segment has been witnessing double digit growth, year on year, and we see the trend continuing. With the wide cache of products that Bose has, we are able to service, both the mainstream, and the highly specialized needs of the hospitality sector, comprehensively. Bose is proud to be associated with many prestigious hotels and resort chains in the GCC region. It’s a link that we are very proud to service - premium sound for premium establishments", said Tom Martin, Business Development Manager, Hospitality business - Bose Corporation - Middle East & Africa.
Among the Bose suite of products that cater to the hospitality sector, are the acclaimed Wave® family of products, Lifestyle® Home Entertainment Systems, 3.2.1® Home Entertainment Systems, SoundDock® Digital Music System family of products, environmental speakers (for outdoor venues), L1® series for live music venues, such as night clubs or pubs.
“We are very proud of our association with the Time Out Dubai Awards. We see this as a way of reiterating both our presence and respect within the hospitality and consumer sector. One look at the list of nominees and the scale and success of the event, and you know why this is such a sound investment for Bose", said Amit Gera, Sales & Marketing Manager, Bose Corporation - Middle East & Africa.
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