Entering New Markets

The forthcoming 75th International Agricultural Fair, held between 10th and 17th May, will gather around 2,000 exhibitors from Serbia and abroad, who will present products from the fields of industry, agricultural mechanization, husbandry, seed production and packaging. The USAID Agribusiness and Economic Security Projects have provided roughly $40,000 to support 13 producers from Serbia to participate at this event. USAID’s support entails the construction and design of the joint stand, the renting of refrigerators and coolers during the fair, the design and printing of brochures,

 flyers and large poster boards and other promotional materials. All companies have also received training in “Sales and Efficient Trade Show participation’. USAID Projects work with Serbian businesses to increase market-driven agricultural product sales and exports and to assist businesses to expand and reach new, higher value markets by finding more buyers for their products and services. “The Novi Sad Fair is the right place to achieve that,” says Remer Y. Lane, Marketing and Export Expert for the USAID Agribusiness Project.

 The thirteen USAID supported companies and cooperatives are promising businesses from all around Serbia with a sound growth strategy and the potential to gain a larger market share and to expand into new markets. These Agribusinesses are: Moravica from Arilje, ‘Galant’ and ‘IG-LU’ from Kraljevo, ‘Fontana’ from Pre?evo, ‘Natural Food’ from Bujanovac, ‘Subex’ from Novi Pazar, ‘Frigo-Nais’ from Kur?umlija, Dairy ‘Zlatibor’ from U?ice, ‘Bege?ki povrtari’ from Begej, ‘Fruitland’ from Subotica, ‘Agrograf’ from Arilje, Cooperative ‘Kulen’ from Ba?ki Petrovac and ‘Bilje Bor?a’ from Belgrade.

 “We see our participation at the fair as a great chance for us to make new contracts and enter markets in neighboring countries,” says Predrag Radovanovi?, owner of ‘Moravica’ from Arilje, a berry and forest fruit processing company and frozen pastry producer. Over 650 thousand people visited the Novi Sad fair last year to learn about the latest innovations in agriculture, establish contacts between buyers and sellers and to negotiate new contracts. This year, products from 60 countries will be exhibited at what has become one of Europe’s largest agricultural events. To taste the best Serbian agricultural products of USAID-supported Serbian producers and to support them in their quest of reaching new markets, please visit them at their joint pavilion, Hall 3, at the Novi Sad fair.

Al Qasba attracts visitors at Arabian Travel...     Bank of England likely to sit tight on interest...