Global hotel group Hyatt international has named the Middle East as one of its key development markets, revealing that over the next five years it will roll out several Hyatt brands which do not currently have a presence in the region. Hyatt International - South West Asia managing director Peter Fulton expanded: "The first one will be Hyatt Place, which is our limited service brand, which has been very successfully launched in the USA over the last 18 months or so; there's been something like two or three hundred hotels rolled out through the USA. This whole brand has been based on extensive market research, and the product has been built and tailored on customers' preferences, and consequently it's had rave reviews. So we would expect to see the first Hyatt Places in the region probably by 2011.
Click here to display full article
Copyright 2008, by
ArabianBusiness
. All rights reserved
Looking forward
Grass Roots to grow mystery shopper team 