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Internet search giant Google has launched Google Health, a long-anticipated medical records service letting US users store and manage their healthcare information online. The offering raises privacy concerns and draws yet another battle line between Google and global software giant Microsoft, which began offering a similar HealthVault service in October.
“It isn’t surprising both sides are going after it,” said Silicon Valley analyst Rob Enderle. He said the service was likely to strongly appeal to ‘Baby Boomers’ - the generation of Americans born between the late 1940s and early 1960s. “Healthcare is not just lucrative - you are solving a problem critical to an ageing group of Boomers. There are public relations and business benefits to it,” he said.
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