HERTZLIA, Israel, July 7 /PRNewswire/ --
- All They Need is Just to Find Each Other
A new initiative by a web2.0 company comes to solve a long inherent
problem in the advertisement market. Xywidgets which specializes in service
oriented widgets, and that recently presented Bnarrator, a website narration
widget, has opened http://www.Getadnet.com which is a meeting place between
advertisers and ad networks.
The problem which Getadnet addresses is a communication barrier
between the companies wishing to advertise their products or services, and
the ad networks or the newer ad representative firms.
Businesses seeking online advertising often need the professional
help offered by the ad networks, but the ad networks themselves are not
always suitable for everyone. Reasons for this are that some deal only with
very high budget campaigns and some even require a minimum of current sales
from those ad seekers in order for them to be eligible for providing them
with campaigns and services. Some charge admission fees and there are a
variety of commission structures and additional costs to be taken into
account.
Another obstacle is accessibility. Even though the ad firms
always want more clients, not all of them publish their contact channels
with the same clarity. Mostly their websites offer merely a generic "contact
us" form or a single email address with no reference to which company
employee is responsible for what subjects or marketing channels. Moreover,
even though most ad networks do specify somewhere on their website
information pages, how they conduct their business and which advertisers they
serve, not all do it with optimal usability, and in turn, not all businesses
seeking their services know what to look for (especially first time
startups). This results, for the ad networks, in an overload of requests many
of which are irrelevant, which brings a tedious time consuming screening
process and even results in the loss of business opportunities. From the
ad-seekers' side, a lot of time and effort are spent on trial and error while
looking for "the right network" and waiting for replies.
For many businesses, especially small startups, saving time is
crucial, because they need to advertise as early as possible in order to
start generating sales and revenues. Sometimes the time pressure they are
under, results in turning to the first found ad firm, buying a campaign which
is way overpriced and the loss of even more precious time when results fail
to come and they find the ad network to be unsuitable for their needs.
"It is almost absurd that in the field of online advertising
which is constantly reinventing itself and which offers new types of media
every day, when it comes to finding the right partner for launching a
campaign, people still use old fashioned means of communications and
searches," says Jonathan Griffit, CEO of xywidgets and a long time
entrepreneur.
The solution offered by getadnet is simplicity itself. Just a
form and a wizard.
The advertiser looking for advertising representation registers
his/her type of product, target market, advertising budget and additional
fields which will be added according to demand. The ad network specifies its
terms of engagement, contact personnel and channels. Both parties are offered
the use of a wizard application for finding their best suitable partners, or
to be notified by email of new registered businesses matching their criteria.
"The reaction speed of both advertisers and ad networks is a sign
of their urgent need for such a service," says Griffit. "Currently, even
before this formal launch of Getadnet, hundreds of advertisers and many ad
networks have already registered and are ready to use our service. We shall
activate the search wizard only when we will have finished our own screening
process and verified that all needed details are filled in by our users in
order to guarantee high accuracy."
Xywidgets offers this service free of charge, for the benefit of
the advertising market, and also uses it as a demonstration of its innovation
while hoping to enhance its reputation in the web2.0 world. "The service
itself will be transformed into a widget in the near future after we use the
website version in order to study and finalize the needed criteria to be
displayed in each registration form according to feedback received from both
advertisers and ad networks."
For additional details contact :
Ilan Yogev
http://www.getadnet.com
ilan@xywidgets.com
+972-77-5322548
XYWidgets
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