Worldwide customer relationship management (CRM) software revenue grew to $8.1 billion in 2007, a 23.1% increase from 2006, according to Gartner Research. "Though currency buoyed growth, this represents the fourth year of solid market performance for CRM," said Sharon Mertz, research director at Gartner, "The market was driven by greater contributions from emerging regions, continued rapid adoption of software as a service (SaaS), and a continued focus on investments that promote customer retention and enhance the customer experience."
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