BMW Museum. A Direct Experience of History

The BMW Museum attracting an average of 200,000 visitors a year was built next door to the BMW Building in 1973. The concept of the new BMW Museum opening in spring 2008 and offering five times the former exhibition area focuses on the fascinating thrill of the BMW brand borne out by dynamism, sportiness, and passion. More than 100 original exhibits, new presentation technologies, long-term and constantly changing exhibitions, as well as new media create a direct link to our contemporary world, the history of transport, industry and society, as well as art and culture. A central path through the Museum guides visitors through time and space, presenting a wide range of overriding issues and individual highlights. And last but not least, a multitude of different perspectives, surprising insights and outlooks, as well as the all-round focus of the exhibitions pre-sented strengthens the dramatic qualities of the Museum.